We’re looking for a creative and brand-focused Social Media Manager to shape and elevate our brand presence across digital channels. In this role, you’ll collaborate closely with creative teams to develop engaging content, support integrated brand campaigns, and ensure a consistent and compelling brand voice across all touchpoints. You’ll also leverage generative AI tools to enhance ideation, streamline content creation, and improve overall efficiency.

Responsibilities

Campaign & Brand Coordination

• Support the planning and execution of integrated brand campaigns aligned with overall brand and communication goals.
• Work closely with internal teams and creative partners to bring campaign ideas to life across multiple touchpoints.
• Ensure all campaign outputs are consistent with brand identity, tone of voice, and messaging guidelines.

Content Creation & Social Media Management

• Create and write engaging, high-quality content for social media, newsletters, blogs, website pages, email campaigns, and other digital platforms.
• Apply SEO best practices, including keyword research, on-page optimization, metadata, and content structuring to improve organic search visibility and website performance.
• Coordinate and collaborate with designers, copywriters, and video teams to develop compelling, on-brand content across multiple formats.
• Maintain content calendars and ensure timely scheduling, publishing, and alignment across all digital channels.
• Monitor content performance and recommend improvements based on engagement, traffic, and SEO insights.
• Use AI tools to support content ideation, drafting, SEO optimization, and content refinement while maintaining brand consistency.

Events & Brand Experience

• Support the planning and execution of brand events, activations, and internal/external engagements.
• Coordinate logistics, vendors, and stakeholders to ensure smooth execution of events.
• Help strengthen brand presence through engaging offline and online experiences.
• Brand Management & Coordination
• Act as a key point of coordination between marketing, creative, and external partners for brand initiatives.
• Ensure brand consistency across all communication materials and touchpoints.
• Support the rollout of brand initiatives across teams and regions where required.

Execution & Administrative Support

• Assist in managing timelines, deliverables, and campaign workflows.
• Support documentation, approvals, and coordination to ensure smooth execution of brand activities.
• Help maintain organized records of brand assets and campaign materials.

Requirements

• 3+ years of experience in content marketing, social media management, or brand marketing.
• Strong copywriting and content writing skills across social media, blogs, newsletters, and digital platforms.
• Good understanding of SEO basics, including keyword research, on-page optimization, and content structuring.
• Experience managing social media platforms, content calendars, and publishing schedules.
• Confident communicator with strong written and verbal skills.
• Familiarity with social media platforms and content trends.
• Comfortable using tools like Canva, Notion, Google Workspace, or similar collaboration tools.
• Familiarity with AI tools for content creation and optimization, with strong attention to brand consistency.
• A bachelor's degree in marketing, business, or a related field is preferred but not mandatory.

Perks

• A spacious office in the heart of Colombo, with an endless supply of tea, coffee and snacks
• An open-minded team that hail from different backgrounds (we don't discriminate on the grounds of ethnicity, religion, gender or sexual orientation - all are welcome!)
• Complimentary lunch on all working days
• Team activities, team trips and yearly outbound training trips
• An attractive remuneration package

About Roar Global

Roar Global is a modern venture builder operating at the intersection of AI, platforms, and talent. For over a decade, we've been creating and scaling businesses across various disciplines in marketing and applied AI, serving a diverse portfolio of global clients.

With 10+ years of experience and the trust of over 5,000 clients, we bring operational scale and strategic focus to everything we do. Headquartered in Sri Lanka, we are active in seven countries, including Australia, Singapore, and Bangladesh. We work closely with global platforms like Google, Meta and Tiktok to deliver high-impact solutions across industries and markets.

We're building companies that matter, and we're looking for people who want to be a part of that story.