We are looking for a Senior SEO & GEO Specialist to own how brands get discovered, cited, and recommended across traditional search and AI-powered platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI experiences.

This is a senior, client-facing role for someone with a strong SEO foundation who has moved into Generative Engine Optimization and can now set the direction for it. You will own SEO and GEO strategy across a portfolio of clients, run the harder audits and analyses yourself, and mentor a small team while staying hands-on in delivery.

You will act as a senior point of contact for clients, translate ambiguous problems into clear plans, and set the standard for how we execute SEO and SEO across markets.

Key Responsibilities

• Own SEO and GEO strategy for a portfolio of clients, from diagnosis through to a prioritised roadmap and measurable outcomes.
• Lead SEO and GEO audits covering technical SEO, content performance, backlinks, structured data, prompt coverage, brand mentions, and AI citation visibility.
• Set the approach for how we analyse brand visibility across ChatGPT, Gemini, Perplexity, Claude, and other AI platforms, and interpret what the data means for the client.
• Design and run prompt testing workflows to understand how AI systems retrieve, mention, cite, and recommend brands, and turn findings into action.
• Identify visibility gaps across search rankings, AI responses, competitor mentions, citation share, and entity recognition, and decide where to focus.
• Direct technical SEO improvements including crawlability, indexing, site structure, internal linking, schema, page performance, and search visibility.
• Guide content teams on topical authority, semantic relevance, keyword and entity coverage, and AI-first discoverability.
• Shape backlink and authority-building efforts, setting quality standards and identifying high-value third-party opportunities.
• Own performance reporting across GA4, Google Search Console, Ahrefs, Looker Studio, and AI visibility tools, and hold delivery accountable to the numbers.
• Lead client conversations, present findings, defend methodology, and translate SEO and GEO work into business impact.
• Mentor junior specialists, review their work, and raise the bar on execution quality.
• Build and maintain internal playbooks, workflows, and best practices as search and AI discovery evolve.
• Stay ahead of changes in search, LLM behaviour, Google AI Overviews, and emerging GEO practice, and feed that back into how the team operates.

Requirements

• 4 to 6 years of experience in SEO, digital marketing, or search-focused roles, with a clear track record of owning strategy and delivery.
• Deep hands-on experience across technical SEO, content SEO, keyword research, backlink analysis, and search performance tracking.
• Practical experience with AI platforms such as ChatGPT, Gemini, Perplexity, and Claude, and a working understanding of how they surface and cite brands.
• Comfort designing prompt testing and AI visibility workflows, not just running them.
• Strong command of tools such as Ahrefs, GA4, Google Search Console, Screaming Frog, and Looker Studio.
• Ability to analyse rankings, traffic, prompt outputs, citations, and competitor visibility and reach a defensible conclusion.
• Solid grasp of structured data, schema, semantic search, topical authority, and entity-based SEO.
• Ability to turn messy data into clear, prioritised recommendations that clients can act on.
• Strong written and verbal communication, comfortable presenting to and pushing back with clients.
• Experience managing multiple clients or campaigns at once without dropping quality.
• A proactive, test-and-learn mindset suited to a fast-moving space.

Preferred Experience

• Hands-on work in Generative Engine Optimization, AI visibility tracking, or prompt testing at scale.
• Familiarity with knowledge graphs, entity optimization, and semantic content mapping.
• Experience mentoring or leading SEO or content specialists.
• Experience owning client relationships and senior reporting.
• International SEO or work across multiple markets.

What We Are Looking For

Someone analytical, execution-focused, and confident enough to set direction. You should have a strong SEO foundation, real GEO experience, and the judgement to make calls when the answer is not obvious.

You will be comfortable experimenting with AI platforms, spotting patterns others miss, and building the workflows the rest of the team relies on. GEO is still new, so we want someone who helps define how it is done here rather than waiting for a playbook.

Perks

• A spacious office in the heart of Colombo, with an endless supply of tea, coffee, and snacks.
• Complimentary lunch on all working days.
• An open-minded team from different backgrounds.
• Team activities, team trips, and yearly outbound training trips.
• An attractive remuneration package.
• The opportunity to lead in one of the fastest-growing areas of search, AI, and digital strategy.

About Roar Global

Roar Global is a modern venture builder operating at the intersection of AI, platforms, and talent. For over a decade, we have been creating and scaling businesses across marketing, media, technology, and applied AI, serving a diverse portfolio of global clients.

With 10+ years of experience and the trust of over 5,000 clients, we bring operational scale and strategic focus to everything we do. Headquartered in Sri Lanka, we are active across multiple markets including Australia, Singapore, and Bangladesh. We work closely with global platforms such as Google, Meta, and TikTok to deliver high-impact solutions across industries and markets.

We are building companies that matter, and we are looking for people who want to be part of that story.