We are seeking a highly strategic and execution-focused individual to lead and scale our SEO and Generative Engine Optimization (GEO) function. This role will own how brands are discovered, cited, and recommended across AI platforms such as ChatGPT, Gemini, and Perplexity, as well as traditional search engines like Google.

As the SEO / GEO Lead, you will define and execute strategies that improve visibility across both AI-driven discovery and search, combining technical SEO, content, and authority building with AI-first optimization techniques.

This role sits at the intersection of search, AI systems, and data, requiring both strong technical expertise and the ability to drive end-to-end execution.

Key Responsibilities

• Lead the design and execution of SEO and GEO strategies to improve brand visibility across AI platforms and search
• Drive improvements in prompt coverage, brand mentions, and citation share across LLMs
• Build scalable frameworks combining technical SEO, content, structured data, and entity optimization
• Conduct audits of brand presence using prompt testing, citation analysis, and AI search behavior insights
• Analyze how AI platforms retrieve and recommend brands, translating findings into actionable strategies
• Oversee backlink quality, domain authority, and third-party signals that influence AI and search visibility
• Work closely with content, SEO, and outreach teams to execute improvements on a weekly basis
• Develop reporting frameworks to track Brand Visibility Score, prompt mentions, citations, and performance trends
• Mentor and guide GEO/SEO specialists, building internal playbooks and best practices
• Stay ahead of evolving AI and search trends, continuously testing and refining strategies

Requirements

• 5–8+ years of experience in SEO, digital strategy, or search-focused roles
• Strong expertise in:
• • Technical SEO
  • Content strategy
  • Backlink and authority building
• Clear understanding of how AI platforms (ChatGPT, Gemini, Perplexity) surface and recommend brands
• Experience using tools such as Ahrefs, GA4, Search Console, and AI platforms
• Strong analytical skills, with the ability to translate data into clear insights and actions
• Proven ability to execute, not just strategize, across multiple projects
• Strong communication skills, with experience presenting insights to clients or leadership

Preferred

• Experience with entity SEO, structured data, and knowledge graphs
• Familiarity with prompt testing and AI search workflows
• Experience working across international markets (APAC, MENA, Europe)

Perks

• A spacious office in the heart of Colombo, with an endless supply of tea, coffee and snacks
• An open-minded team that hail from different backgrounds (we don't discriminate on the grounds of ethnicity, religion, gender or sexual orientation - all are welcome!)
• Complimentary lunch on all working days
• Team activities, team trips and yearly outbound training trips
• An attractive remuneration package

About Roar Global

Roar Global is a modern venture builder operating at the intersection of AI, platforms, and talent. For over a decade, we've been creating and scaling businesses across various disciplines in marketing and applied AI, serving a diverse portfolio of global clients.

With 10+ years of experience and the trust of over 5,000 clients, we bring operational scale and strategic focus to everything we do. Headquartered in Sri Lanka, we are active in seven countries, including Australia, Singapore, and Bangladesh. We work closely with global platforms like Google, Meta and Tiktok to deliver high-impact solutions across industries and markets.

We're building companies that matter, and we're looking for people who want to be a part of that story.