SEO Writer
Job Description:
We are looking for a talented and detail-oriented SEO Writer to join our team and create high-quality, search-optimised content that drives organic visibility, engagement, and business growth.
The ideal candidate should have a strong command of English, excellent research and writing skills, and a good understanding of SEO principles.
Key Responsibilities
- Research and write high-quality, SEO-optimised content including blog articles, website pages, landing pages, guides, and other digital content.
- Conduct keyword research and understand search intent to create content aligned with target keywords and audience needs.
- Follow SEO content briefs, including keyword targets, content structure, internal linking requirements, tone of voice, and word counts.
- Apply on-page SEO best practices, including appropriate keyword placement, heading structure, internal linking, meta titles, meta descriptions, and content formatting.
- Research topics thoroughly using reliable and authoritative sources to ensure content is accurate, relevant, and useful.
- Analyse competitor content and identify opportunities to create more comprehensive and valuable content.
- Optimise and refresh existing content to improve rankings, relevance, and organic performance.
- Collaborate with SEO specialists and content teams to support broader organic growth strategies.
- Use AI tools responsibly for research, ideation, outlining, and content assistance while ensuring the final output is original, accurate, human-edited, and aligned with brand standards.
- Proofread and edit content to ensure excellent grammar, readability, accuracy, and consistency.
- Adapt writing style and tone based on different audiences, industries, brands, and target markets.
- Stay updated on SEO trends, search engine developments, content best practices, and emerging AI search technologies.
Manage multiple content assignments and consistently meet deadlines.
Requirements
- 1–3 years of experience in SEO content writing, digital content writing, or a similar role.
- Excellent written English with strong grammar, vocabulary, and editorial skills.
- Strong understanding of SEO fundamentals, keyword research, and search intent.
- Demonstrated ability to research unfamiliar topics and turn complex information into clear, engaging content.
Experience writing long-form SEO content and website copy.
Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, Surfer SEO, or similar tools is an advantage.
Basic understanding of Google Analytics / GA4 is an advantage.
Familiarity with CMS platforms such as WordPress is an advantage.
Strong attention to detail and ability to maintain high content quality.
- Ability to work independently, follow content briefs, and manage multiple deadlines.
A strong portfolio of published SEO content is highly preferred.
Perks
- A spacious office in the heart of Colombo, with an endless supply of tea, coffee and snacks
- An open-minded team that hail from different backgrounds (we don't discriminate on the grounds of ethnicity, religion, gender or sexual orientation - all are welcome!)
Complimentary lunch on all working days
Team activities, team trips and yearly outbound training trips
An attractive remuneration package
About Roar Global
Roar Global is a modern venture builder operating at the intersection of AI, platforms, and talent. For over a decade, we've been creating and scaling businesses across various disciplines in marketing and applied AI, serving a diverse portfolio of global clients.
With 10+ years of experience and the trust of over 5,000 clients, we bring operational scale and strategic focus to everything we do. Headquartered in Sri Lanka, we are active in seven countries, including Australia, Singapore, and Bangladesh. We work closely with global platforms like Google, Meta and Tiktok to deliver high-impact solutions across industries and markets.
We're building companies that matter, and we're looking for people who want to be a part of that story.